Applied in a Digital Marketing industry, help yourself derive super CTRs from your assets deployed in Google or FB or similar.
GanitGOTM
Your digital marketing channels are different. Derive the budget allocation to maximize leads.
Digital channels have different customer demographics, behavior, lead costs, and more. Customers across channels are driven by different persuasive or creative appeals. Using Artificial Intelligence and Machine Learning algorithms, such data is analyzed to derive the budget across digital channels that maximizes leads or conversions.
It is an invaluable asset for Digital Marketing teams.
How GanitGOTM works
Input1
Sales data with customer demographics is used to determine power of each characteristic.
Input2
Conversion rates of each creative or design
Input 3
Cost of lead across digital channels
Input 4
Number of impressions to lead data
Input 5
Budget per month
Processing
Using inbuilt user profiles of most digital channels and a proprietary algorithm, the above data is analyzed.
Output
Budget allocation for each of the digital channels and also expected leads.
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