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BusinessWorld carries an article of JK answering the question: “Is Analytics Dead Or Sleeping Giant For Micro Finance Firms?”
It depends. If you are an analytics professional from the banking-side who has taken up the mantle to perform micro-finance analytics, you will possibly see a little or no data. You will also see little use of the tools and artefacts of the analytics that works in banks. Probably, you may conclude it is a…
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Business Standard carries a report of MIMA the NASSCOM award winning algorithm designed and brought to life by JK that powers matrimony.com’s matchmaking
With its amazing personalised matchmaking recommendation engine, MIMA has recently won the prestigious 2015 NASSCOM award for Top 50 ‘Excellence in Analytics.’ MIMA (Matrimony.com’s Intelligent Matchmaking Algorithm) is a home grown machine learning algorithm that computes results in real-time using big data technologies and data sciences. It has almost solved all the problems that arouse…
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Business Today publishes JK’s views about the business model of Spotify, a technology venture that distributes music in a different way.
The technology venture allows users to listen to music online and share playlists with friends. This case study looks at how Spotify evolved its use of marketing tools in keeping with the evolution of the music industry, as well as changes in the way companies and customers now communicate with one another. Spotify is a…
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Post 1 and post 2 covering JK’s TiE talk to start-ups on importance of marketing.
Chennai at par with the best in the world!! It was only 8:30 in the morning on Saturday the 2nd March 2013 at the IITM Research Park in Taramani but the auditorium was already being filled by entrepreneurs, rookie & experienced, young and old, for the first session of the Super Start-up event organized by…
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Business Today published JK’s views about why the “kolaveri” song went viral.
Executive Summary: Within three weeks of its release on YouTube, the Kolaveri Di video garnered 19 million views and was shared by 6.5 million Facebook users. It was drawing more than 10,000 tweets daily by the end of its first online week. Having garnered over 45 million views so far, it has proved with its…
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MOHAN an NGO lists JK as a member of the academic board.
1. Community College Board 2. Academic Committee 3. Examination Committee Academic Council of Community College (A) Principal of Community College – (Chairperson) (1) 1. Dr. Sumana Navin (B) Teachers of the College representing Programme Sectors (4) 1. Dr. S.Suresh, Nephrologist, Sundaram Medical Foundation 2. Dr. Navin Jayakumar, Director – Darshan Eye Clinic 3. Dr. B.Subba…
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The New Indian Express about why personal value systems are important.
Recently, I overheard two young gentlemen at Mumbai airport talking animatedly about the arrest of a global supply sales manager of Apple Inc. He, it appears, had taken about $1 million kickbacks from Asian suppliers in return of confidential information. At the pith of their conversation was the idea that the manager was indeed stupid…
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JK’s claim that management entrance tests are a farce!
It is the season for B-school exams. All around the country, thousands of candidates are preparing for entrance exams that will decide whether or not they get to study business management in some of the country’s best institutes. But are these tests an effective measure of a prospective management student’s true capabilities? Prof Jayaram K…
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Dr. Jayaram K Iyer’s Business Ethics: An Indian Perspective
Google here mentions about my book chapter on Marketing Ethics. In this chapter I detail the concept and how marketing has a great ethical side. I also talk about ethical infractions in all areas of marketing. View article
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