Applied in a eCommerce industry, help the customer discover the best product or service basis customer demography, behavior and context
GanitReco
Your digital marketing channels are different. Derive the budget allocation to maximize leads.
Digital channels have different customer demographics, behavior, lead costs, and more. Customers across channels are driven by different persuasive or creative appeals. Using Artificial Intelligence and Machine Learning algorithms, such data is analyzed to derive the budget across digital channels that maximizes leads or conversions.
It is an invaluable asset for Digital Marketing teams.
How GanitReco works
Input1Sales data with customer demographics is used to determine power of each characteristic.
Input2Conversion rates of each creative or design
Input 3Cost of lead across digital channels
Input 4Number of impressions to lead data
Input 5Budget per month
ProcessingUsing inbuilt user profiles of most digital channels and a proprietary algorithm, the above data is analyzed.
OutputBudget allocation for each of the digital channels and also expected leads. |
Claim your POC
For all our products, we are offering free customized proof-of-concept for all firms in India. Fill the form below to claim yours now
Our clients love us!
Don’t just take our word for it, let our clients do the talking! Netus et malesuada fames ac turpis egestas. Urna molestie at elementum eu facilisis sed odio morbi quis.
